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DR SMOOD
Senior Art Director
Ideate and lead all creative process from concept to production for Dr Smood, a certified-organic health company with cafe locations in Miami, NYC & The Hamptons. Designed product packaging and 360 campaigns across print and digital channels, including retail signage, menu design, POP displays, digital screens, social media, website, email, Facebook & Instagram ads, and partnerships. Concept and art direction for studio and location photoshoots.